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Mission & Values

We believe together is better

We promote wellbeing for older people and create environments where they can live safe and connected lives.

We are grateful for the opportunity to serve older people and work to make growing older easier.

We believe in delivering value for our customers and our stakeholders.

We make everyone feel like they belong.

Watch Our Values Video Below

a group of people walking in a park


The Beliefs That Guide Us

We Value People

We balance running a smart business with the best interests of our customers and our employees. We provide exceptional care for residents and we value and develop our employees. We make everyone feel like they belong. The day we stop believing in our people, we’ll just be another senior living company.

We Keep Our Promises

Each of us is responsible for our words, actions and results. We take ownership for the quality of our individual work but also take pride in what we deliver as a team. We understand that running a strong business allows us to keep our promises to our customers, their families, our employees and investors.

Honest Communication

We communicate honestly and respectfully. We share information, insight and advice frequently and constructively. We manage tough situations with courage and candor. We build trust through responsible actions, honest relationships and frequent recognition.

Have Fun, Be Delightful

We know that growing older can be hard. So we bring a fun, positive attitude to work every single day. We enjoy our work and deliver hospitality and care delightfully to create memorable moments for our residents, their families and for each other.

Continuous Improvement

We relentlessly pursue continual learning, adaptability and process improvements to enhance our services and business. We gain a sense of purpose from getting the right things done well. We learn from our mistakes and quickly adapt. We leave everything we touch a little bit better. We know our ability to adapt and change leads to personal and professional growth.

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